Privacy policy

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Privacy Policy

Privacy Policy

Welcome to our Privacy Policy page. This policy explains how we collect, use, store, and protect your personal information when you use our website. We are committed to safeguarding your privacy and ensuring that your personal data is handled responsibly and transparently.

What Data We Collect

We may collect the following types of information when you interact with our website:

  • Personal Identification Information: Such as your name, email address, phone number, and postal address when you register, subscribe to our newsletter, or contact us.
  • Usage Data: Information about how you use our website, including pages visited, time spent on pages, and navigation paths.
  • Technical Data: Information about your device, browser type, IP address, and operating system.
  • Cookies and Tracking Data: See the Cookies section below for details.

How We Use Data

Your information is used solely for the following purposes:

  • To provide, operate, and maintain our website and services.
  • To improve your experience by personalizing content and functionality.
  • To communicate with you, including responding to inquiries and sending important updates or promotional materials.
  • To analyze website usage and performance for continuous improvement.
  • To comply with legal obligations and protect our rights.

Cookies

Our website uses cookies to enhance your browsing experience, analyze site traffic, and provide certain features. Cookies are small text files stored on your device by your browser.

  • Essential Cookies: These are necessary for the website to function properly.
  • Analytical Cookies: Help us understand how visitors use our site so we can improve it.
  • Functionality Cookies: Remember your preferences and enable personalized features.

You can control or disable cookies through your browser settings; however, doing so may affect the functionality of the site.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms such as our Social/X profile at https://x.com/serpentineuk. We have no control over these external sites and their privacy practices. We encourage you to read the privacy policies of any third-party websites you visit.

Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. Our security protocols include, but are not limited to:

  • Use of Secure Socket Layer (SSL) technology for encrypted transmission.
  • Regular security assessments and updates.
  • Restricted access to personal data within our organization.

Despite these safeguards, no method of transmission over the Internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

User Rights

You have the following rights regarding your personal data under applicable data protection laws:

  • Right to Access: You may request copies of your personal information.
  • Right to Rectification: You can request correction of any inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data, subject to legal obligations.
  • Right to Restriction: Ask us to restrict the processing of your data under certain circumstances.
  • Right to Object: Object to the processing of your personal data for direct marketing or other legitimate interests.
  • Right to Data Portability: Receive your personal data in a structured, commonly used format.

To exercise any of these rights, please contact us using the information provided below.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

  • Email: help@hytatea.com
  • Phone: +44 7415 882233
  • Address: Flat 12, 18 Pitfield Street, Hoxton, London N1 6EB, United Kingdom

We will respond to your inquiries as promptly as possible and in accordance with applicable data protection laws.